The founders of nantucket nectars are trying to decide whether to sell their company the case describes how the founders started the company and grew the nantucket nectars brand name.
Nantucket nectars is a beverage company created by tom first and tom scott, which began as a small business selling a variety of items to yachts in nantucket, the story of how they grew their brand is the subject of a popular harvard business school case study, which was published in 1998 by jon biotti, joseph lassiter, william a sahlman.
Nantucket nectars harvard business school case analysis engineering 9 section cases nantucket nectars nantucket nectars was founded by tom first and tom scott it is a company that has been built around its “personal” informal corporate structure and as a result of owners’ passion for the venture.
Nantucket nectars case solution, nantucket nectars case solution by using this cost of capital, free cash flows are discounted in order to identify the appropriate value of the firm in o.
Nantucket nectars tom scott and tom first started allserve, a floating convenience store serving boats in the nantucket harbour during their summer holidays in college after graduation, during the winter of 1990, first recreated a peach fruit juice drink that he came across in spain and started a side business selling fresh juice.
Nantucket nectars: the exit case solution,nantucket nectars: the exit case analysis, nantucket nectars: the exit case study solution, the founders of nantucket nectars are trying to decide whether and how to sell the company hide by joseph b lassiter, william a sahlman, noam wasserman.