Rin detergent: to position or reposition m-313 p 3 bazars,”3 and other special gatherings of women leaflets explaining rin’s superiority over soaps were distributed at these congregations in addition, promotional shows were arranged in which prancing horses and decorated elephants were used to promote rin. Rin as fabric washer and launch other variant of rin bar in the dish washing segment: since rin is an international brand of lever so positioning it as a dish washer in pakistan will not create a good brand image in long term. Topic name: rin detergent to position or reposition farah zaheer (11124019) general manager which had been introduced to the pakistani market in 1984 lever brothers pakistan limited personal products and market researchintroduction • in early january 1989.
Rin detergent – to position or reposition management dilemma: to position or reposition 2 • lbpl a subsidiary of lever brothers international produced and marketed a variety of consumer products in pakistan. Rin detergent positing or repositioning essay rin detergent case rin detergent : to position or reposition section - a group - 12 write up # 2 submitted by: roll numbers: 34015 34016 34048 34122 34142 total words - 1623 executive summary case describes the introduction of rin laundry detergent bar of lever brothers pakistan limited.
In early january 1989, irfan mustafa, general manager, personal products and market research, lever brothers pakistan limited, was wondering what action to take regarding the marketing of the laundry detergent bar rin, which had been introduced to the pakistani market in april 1984.