Dominant designs and the survival of firms authors fernando f suárez, business school of valparaiso, adolfo ibáñez university, viña del mar, chile search for more papers by this author james m utterback sloan school of management, massachusetts institute of technology, cambridge, massachusetts, usa. The main argument that utterback and suarez present is that the competitive structure of an industry is directly linked to the development of process and product innovations, these they claim can then be used to explain a unique pattern that reflects the dynamic development of high technology industries over time. Dominant designs and the sur'flv al of firms fernando f suarez business school of valparaiso, adolfo ibanez university, v'ina del mar, chile james m ulterback utterback, 1978 utterback and suarez, 1993) the hypothesis we intend to test is that the competitive environment of an industry, and key words.
Utterback (1975) in his technology life cycle model said that there are three phases in technology life cycle and that for each phase there is an appropriate way of aligning with a partner (he later added a fourth phase. The international center for research on the management of technology strategies for survival in fast-changing a range of academic perspectives one stream of research has focused on firms' utterback and sudrez, 1993 freeman, 1994 suarez & utterback, 1995) a separate stream of research has focused upon forces external to firms that.
Strategies for survival in fast-changing industries clayton m christensen fernando f suarez james m utterback harvard business school, harvard university, boston, massachusetts. Utterback, james m ieee transactions on engineering management vol em-18, no 4 (1971): 124-131 the process of technological innovation within the firm utterback, james m academy of management journal vol 14, no 1 (1971): 75-88. By establishing a dominant design in an industry ( suarez and utterback, 1995 bayus and agarwal, 2007) or incumbent advantage (rothaermel, 2001), some firms are able to gain competitive edge.
Summary: utterback and suárez begin their article explicitly as a way of building on the innovation life cycle work from utterback and abernathy previously but expanding the argument beyond a description of just industry life-cycles to a discussion of how these life-cycles affect competition between firms.
Christensen, suarez, and utterback strategiesfor survival in fast-changing industries figure 1 us producers of winchester drives, 1976-1989.
Proposed by utterback and abernathy in 1975, holds that, early after the birth of a new industry, firms compete based upon product differentiation, investing heavily in developing new product features and determining what consumers want. Battles for technological dominance: an integrative framework attention from the business press and the academic community the outcome of these technological bat- suarez and utterback (1995) research the effect of en-try timing—entry pre- or post-dominant design—on. Successful new products have a window of opportunity and firms that launch new products too early or too late suffer greater failure rates (christensen, suarez, & utterback, 1998).
Dominant design and the survival of firms 1990 suarez and utterback, one detailed academic analysis comprising 17 wtg oem firms with a more elaborate perusal of 6 sample firms concluded.
James utterback is the david j mcgrath jr (1959) professor of management and innovation, emeritus and a professor of technological innovation, entrepreneurship, and strategic management at the mit sloan school of management.